Landing Page Tutorials and Case Studies

What is a Landing Page?

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.

Here are a few examples of ways that landing pages are used with various traffic sources:

• Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
• Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
• Traffic is sent from a link in an email to a landing page designed to prompt a purchase or other action.
• Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
• The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.

Landing Page Tutorials:

Here are six articles that will help you start creating killer landing pages right away:

1. 10 Tips for Writing the Ultimate Landing Page
2. 5 Tips for Designing the Ultimate Landing Page
3. “Keep it Simple, Stupid” Applies to Your Landing Pages, Too!
4. How is an Effective Landing Page Like a Direct Mail Letter?
5. How Crappy Landing Pages Kill Email Campaigns
6. How Successful is Your Landing Page? The 3 Key Metrics You Need to Know

Landing Page Makeovers:

Here are 16 real-life landing page makeovers with detailed tips and suggestions for improvement:

1. Landing Page Makeover Clinic: 10 Tips for Better Book Sales
2. Landing Page Makeover Clinic: SEOmoz.org
3. Landing Page Makeover Clinic: StartBreakingFree.com
4. Landing Page Makeover Clinic: HelenGraves.com
5. Landing Page Makeover Clinic: Last10Pounds.com
6. Landing Page Makeover Clinic: HireAHelper.com
7. Landing Page Makeover Clinic: EMKPress.com
8. Landing Page Makeover Clinic: Mindmap-Ebook.com
9. Landing Page Makeover Clinic: Steve-N-Lee.com
10. Landing Page Makeover Clinic: The Four Ps of Podcasting
11. Landing Page Makeover Clinic: HowtoWriteBio.com
12. Landing Page Makeover Clinic: RealEstateClientReferrals.com
13. Landing Page Makeover Clinic: Soxialize.com
14. Landing Page Makeover Clinic: CrystalReportsBook.com
15. Landing Page Makeover Clinic: MagicPumpkinArt.com
16. Landing Page Makeover Clinic: TheWeddingLens.com
17. Landing Page Makeover Clinic: CarsHelpingAmerica.org

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